What We Do

Responsive Hotel Website Design

Making use of a cutting edge responsive website is a key component of hotel digital marketing.

What Is A Responsive Website?

Responsive Websites automatically adjust to the screen size of the gadget you are using to browse on. Looking good on laptops and desktops while seamlessly adjusting to smaller Smartphones and Tablets screens is the major sell. Your website needs to look good and remain user friendly on all devices, this is quite crucial for your hotel since many clients now use phones to book their travel plans.

Why Is A State Of The Art Website So Important?

Your hotel’s website is a significant tool for generating direct booking revenue. It cancels the need for online travel agencies by giving you the opportunity to directly deal with the client and avoid the charges from the agencies. Having a website helps promote your brand and drive brand awareness by creating an online identity.

Why You Need To Act Now?

The bigger part of travelers are using mobile devices to make travel plans nowadays. As much as the old fashioned website has performed brilliantly in the past, the technology is now outdated. Without a positive user experiences on mobile, travelers can become upset and abandon the booking process. Direct bookings – Having a website that is responsive, can help to initiative more bookings direct through your website since you will be able to cater for users on mobile devices. The lack of a positive user experience on mobile may lead to travelers becoming upset thus abandoning the booking process. A responsive website helps to initiate more direct bookings as users will enjoy a glitch free experience on mobile. Protect your investment –The customer experience will be amazing when you invest in responsive design which leads to higher conversion rate in terms of purchase of product or service. Getting a responsive web design helps optimize customer experience on your website, managing the website is also much easier since everything is in one place.

Search Engine Optimization (SEO) For Hotels

The process in which direct traffic is driven onto a website by making eat appear on leading search engine services like Google, Yahoo and Bing. Ranking higher on top of search engine pages means that potential clients will get to see your website fast and get to click on it. SEO is arguably  the most crucial digital marketing services you need to get or improve on your hotel website. SEO is responsible for over 50% of traffic to hotel website and generates 35% direct online revenue. Statistics from recent research indicate that SEO is responsible for 50% of traffic to hotel websites and generates a whopping 35% direct online revenue. It all boils down to the logic that states that if you are unable to drive direct traffic to the website even if you have the finest service in the market, it won’t really matter since the potential consumers for this service of the product won’t get to see it.

What are the Benefits of SEO?

• SEO provides a superb return on investment. (ROI).
• It is by far one the best ROI of out times.
• You don’t need to pay for 3rd party commissions while clients are out there looking for you.
• SEO will help to boost your confidence as a hotel owner.

Through our various campaigns with experienced hotel partners, our specialized SEO campaign management capabilities for hotel and properties has been recognized. Visit us in our Nairobi office where we will be more than glad to offer you search engine optimization services which include content development, link building, keyword research and analysis, etc. that rivals the best in the market.

Social Media For Hotels

Improve client engagement and direct traffic to your website via the Ace Solution Africa social media marketing for hotels. A range of social media marketing services are available, this will help increase brand awareness, drive more traffic to your site and increase online presence. Social media is an important marketing tool that will help you to interact with your target audience when you share fresh content, photos and any other communication about your hotel. The Social Media Service at Ace Solution uses social signal and interacts with the hotels existing and potential clients so as to assist in bringing your business into real life conversation. This will assist you to recognize the reaction of the clients towards your business and realize the areas which need improvement. This service is an all-inclusive service that will help improve the hotels social interaction. Social marketing brings about community interaction and increases awareness about your business leading to increased sales which is the major objective for your marketing campaign.

Benefits

• Creates brand awareness
• Increases organic traffic on website
• Makes the business well known
• Increase online presence
• Boosts online presence
• Competitive advantage
• Gives you a competitive advantage over other establishments
• Leads to increased sales

Pay Per Click Advertising For Hotels

Direct interested visitors to your website, improving your visibility in a fast, effective and affordable way. PPC which stands for Pay per Click, is a form of digital marketing whereby advertisers pay a certain fee if and only when a client clicks on the advertisement. Plainly put, it is an indirect way of driving traffic to your website by buying visits. Our pay per click advertising can help drive potential clients to your hotel’s website.  PPC services will help drive potential clients to the hotel. The framework that we employ ensures that there is high visibility when clients search for options in the hotel industry. We help you discover the most profitable keywords and description texts that will work for your hotel so as to get the desired results in digital marketing success. Using a combination of SEO and PPC ads creates a formidable tool for traffic increase and direct online bookings through the hotel website. We have enough experience in managing Pay Per Click accounts. Our experience in managing pay per click accounts is remarkable. We use the up-to-date technology and our team keeps abreast of the latest advances from the search engine industry. Our team is always in the loop with the latest advances in the search engine industry and we employ up to date technology in all our campaigns. We will offer you the best online marketing tactics as we manage your campaigns for the overall growth of your business. What are the Benefits of PPC?

•  You only pay when an attracted person clicks.
• Get to pay ONLY when an attracted potential client clicks.
• It gives you the freedom to come up with your own budget and can control costs based on the amount you want to spend.
• Reach your specifically targeted client at the preferred time with an ad specifically suited for them
• PPC gives you the desired results quicker as compared to other searches.
• Data gained from PPC can help you to discover new marketing channels you need to invest in.

Hotel Online Booking Engine

We will assist you to get an intelligent, cutting edge booking engine that will enable you to maximize on your online sales and improve the sales strategy. We really love helping hotels get better conversion rates and improved sales strategy. An online booking engine is the most effective solution that will help you increase conversion and boost online reservations.

Benefit of online booking engine

• Hotel Website – Link your website to the leading conversion optimized engine in the market.
• Mobile Tablets –The responsive mobile friendly design will create a richer user experience for your clients.
• The ad is specific to the core giving you an opportunity to frame the right ad for a certain target audience and share it with them at the opportune time.
• TripAdvisor – Get a massive boost on visibility with our link to the Trip Advisor Site where clients can easily find your hotel rates and availability directly on the trip advisor site.
• Facebook App – 100 % synced booking page which helps you gain a direct link with you fan page audience.
• Corporate –This gives the best value for corporate accounts. Exceptional discount, promo codes and dedicated rate plans.
• Guest Loyalty –Reward committed customers with a loyalty scheme.
• Call Centre –Get prerecorded booking engine Call Center service feature that can be personalized to meet the booking department’s requirements.
• Metasearch Engines – It directs leads from meta search sites to your website and monitors how every campaign performs.
• IDS/GDS Distribution – Linking to leading Channel Management Providers and GDS is an area that we have expertise in.

Channel Manager

For an effective, real time management of all the hotel’s supply channels, the Chanel Manager will be used to make a hotel owners management job easier. This tool automates the management and transmission of price, restriction and availability information to OTA partners. It also boasts of analytical functions which help the hotel owner make informed decisions for driving revenue and profit. The channel manager helps you to optimize bookings and revenues from your online distribution channel in a way that minimizes the need for full time clerical efforts. It enables you to manage online sales effectively, in real time, from a single point of control.

Benefits

• Manage online Distribution
• Comfortably take charge of several channels.
• Real time response to market changes
• Minimize administrative costs
• Increase revenue and profits for you  company

Email Marketing

Email marketing is among the most brilliant communication and promotion channels in digital marketing. The Ace Solution Email Marketing services helps hoteliers who aim at generating and delivering effective mail communication to clients and potentials. Hotel email marketing aids you in maintaining your client information through databases, keeping in touch is also made easier. Get superb marketing results with cutting edge responsive designs and relevant messaging that encourages a purchasing action and keeps you ahead of the curve. Your hotel can significantly benefit from email marketing. You stand to rip great benefits from email marketing. It is quick and affordable and ensures higher responsive rates, it facilitates targeted marketing and builds trustworthy relationships. We will assist you to get more hotel bookings through getting to customers with suitable and persuasive emails.

We will send monthly or weekly reports depending on the products selected which entails the work done in the last week or month along with the ongoing performance of the website. Benefits

• Gain access to user insight about visitors on your website.
• Make informed decision backed by solid data
• Observe performance overtime
• Reduce customer defection to competitors.
• Minimize client defection to competitors.
• Convert traffic into purchasing customers.